The promise of search engine optimization is that, done properly and combined with search engine marketing, it can deliver visitors that are looking specifically for a company’s
products and services using associated keyword searches. These types of
visitors are highly sought after by any type of business due to the
fact that they are already on the verge of changing their status to
consumer as opposed to a visitor and are thus considered highly
qualified. Often times these consumers have already been sold on a
product and are searching for easiest way to make a purchase, whether
it’s from the site or from the nearest physical location.
Search engine optimization (SEO) is the practice of guiding the
development of a website so that it will naturally attract visitors by winning top rankings on
the major search engines for selected keyword phrases. For a page or
site to be optimized keywords must be strategically placed in titles,
meta tags, headlines, and links so that they can be found easily by the
devices (aka crawlers, spiders, etc) used by search engines to read the
content on a site’s web pages. Search engine optimization, to be
successful, must be accompanied
by search engine marketing (SEM). Search engine marketing focuses on the promotion of the
company’s website and generating traffic using links from related
sites, blogs, and creating relevant content.
See how Gervais Group LLC can help you with your SEO by calling us today!
